IT & Cybersecurity Business, Auckland, NZ
Content management updates rather than new website
As a well-established IT and Cybersecurity provider with over two decades of experience, this client has weathered the evolution of digital marketing—seeing platforms, trends, and technologies come and go. Their longevity in the industry is a testament to their technical expertise and trusted reputation. However, like many mature businesses, they found themselves at a digital crossroads: armed with a refreshed marketing strategy and a clearer understanding of their ideal client persona, but with a strong preference to retain their existing website infrastructure.
Unlock the full potential of existing chosen website platform: Silverstripe
Rather than starting from scratch, the client was looking for a partner who could unlock the full potential of their current Silverstripe CMS. Their goal was to realign the site's messaging and structure to better resonate with their target audience—primarily business decision-makers in need of robust IT and cybersecurity solutions—without the disruption of a full platform migration.
Why update, rather than replace your website?
-
Optimising your current CMS avoids the significant expense of a full website rebuild. You save on design, development, data migration, and potential downtime costs—freeing up budget for strategic improvements like content, SEO, or marketing integrations.
-
Enhancements to an existing system can typically be rolled out much faster than launching an entirely new site. This means you can respond to marketing strategy shifts, update messaging, or improve user experience without long delays.
-
Assuming your chosen platform is still working for you, updating it rather than replacing it can mean you avoid costly research to ensure that whatever platform you switch to, will still integrate with other programs, like booking forms, CRM’s, design software, client portals, and more.
-
Keeping your existing CMS and domain structure reduces the risk of losing hard-earned SEO rankings, backlinks, and domain authority that can be impacted by a site migration. This helps maintain online visibility and search performance.
-
Rather than rebuilding everything, you can focus on what really matters—improving site speed, updating design elements, refining content, or integrating new tools—all within a system that’s already tailored to your business needs.
Content re-orientation rather than website replacement with Silverstripe CMS
Working with your existing website structure helps preserve valuable SEO rankings by maintaining URL consistency, site hierarchy, and internal linking—all of which search engines use to understand and trust your site. However, simply keeping the structure intact isn’t enough.
Reorienting your content to speak directly to your target audience enhances both relevance and engagement. By aligning messaging, tone, and information with the needs and language of your ideal customer, you not only improve user experience but also increase the likelihood of higher conversion rates and deeper interaction with your brand. This balanced approach ensures you retain the technical strengths of your site while making your content work harder for your business.
Adding design integrations to breathe new life into existing content.
Developing resources that truly speak to the challenges and opportunities of your target customer.
Landing page development to highlight high value products and services